Born and raised in Sofia. Shaped by a decade in Toronto. Now calling Amsterdam home. As an art director and creative, I like playing with purpose, drawing from a mix of cultures to make work that feels curious and intentional. I thrive in that magic middle where strategy meets spontaneity, and where you’re allowed to be a liiiiittle stupid before being a lot “brilliant.”

I’ve applied that approach throughout a fistful of industries at several of Canada’s top advertising agencies — from fashion, beauty, and wellness to CPG, auto, entertainment, and travel. I’ve also gone deep into nonprofit, environmental, banking and telecom. The variety has kept me sharp and given me range — creatively and strategically.

I recently curated my first art show, in-between. Having a dream come true is wild. We’ll get into it when we chat perhaps. But what I learned through it all is that I love creating spaces where creative people cross-pollinate, get inspired by each other, and make something new and beautiful. That same energy (connection + intention + collaboration) is what I bring to every project I’m a part of.

EXPERIENCE:
Senior Art Director at Sid Lee, Toronto, 2022–2025
Art Director at Mint, Toronto, 2021–2022
Art Director at Juliet, Toronto, 2018–2021
Intern / Jr. Art Director at Leo Burnett, Toronto, 2017–2018
Designer at RBC Centre for Emerging Artists & Designers, Toronto, 2016–1017
Producer & Assistant at Lisa Petrole Photography, Toronto, 2015–2016