idea + insight: At 18, you’re more easily influenced by the conversations you have with your friends than your parents. That means if your friends say they’re going to vote in the upcoming elections, there’s a better chance that you will too. So to get more 18 y/os ready to vote, let’s create a birthday card that includes a set of stickers that allows them to practice voting, by nominating their friends.
fun fact: the things I would have been nominated for most likely are Best Snacker and Best Dance Moves. 🍿💃
client: Elections Ontario creative directors: Ryan Crouchman art director: Veronika Radeva copywriter: Parika Sikder