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best voter

 

idea + insight: At 18, you’re more easily influenced by the conversations you have with your friends than your parents. That means if your friends say they’re going to vote in the upcoming elections, there’s a better chance that you will too. So to get more 18 y/os ready to vote, let’s create a birthday card that includes a set of stickers that allows them to practice voting, by nominating their friends. 

fun fact: the things I would have been nominated for most likely are Best Snacker and Best Dance Moves. 🍿💃

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client: Elections Ontario    creative directors: Ryan Crouchman    art director: Veronika Radeva    copywriter: Parika Sikder