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eau de pro

Eau de Pro

 

insight + idea: Some people actually like the smell of gasoline, so we bottled it. Introducing the first ever gasoline-scented cologne.

fun fact: We were really close to producing a whole lineup of gasoline scented products.

 
 
 
 
 
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client: GM Canada    creative directors: Ian Kay + Matthew Frarracci    art director: Veronika Radeva   copywriter: Parika Sikder