insight + idea: Yello is going beyond their giant book and is finally launching an app - FindYello. And because technology has made us impatient by allowing us to expect whatever we want instantaneously, we’re positioning FindYello as the app that connects you to the information you need, right now.
Yello is the Caribbean Yellow Pages. 🌴
Client doesn’t like the colour yellow.
Parika wrote the first radio jingle produced by the agency in years.
She sang it during our presentation.
client: Yello Caribbean creative directors: Paul Gianneta + Anthony Atkinson art director: Veronika Radeva copywriter: Parika Sikder illustrator: Nabil Elsaadi producer: Kaitlyn Balmer