Engineers Geoscientists Manitoba

Engineers Geoscientists Manitoba –

Girl F x D / T

Only 15% of Manitoba’s newly licensed engineers are women.

Engineers Geoscientists Manitoba partnered with school boards across the province to empower girls to become an army of change. So we launched Girl F x D / T* – a series of t-shirt uniforms students were able to purchase by solving a challenging math or science-based problem printed directly on the tee.

*F x D / T = Power

The mini-booklet hangtag displays high school courses needed to get into engineering and geoscience university programs.

Client: EGM
Creative Directors: Denise Cole + Laurent Abesdris
Illustrator: Rachel Joanis
Art Director: Veronika Radeva
Web Design: Veronika Radeva
Copywriter: Anita Singh
Producer: Kristen Neamtz