Hotels.com

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Hotels.com –

Winter Swear Jar

In its initial Winter Swear Jar campaign (created by the folks at JWT), Hotels.com helped Canadians hating on winter escape somewhere warm by turning negative social posts about winter into money that goes towards sending people on warm, wonderful vacations.

Then they asked us to help peeps in America do the same, this time with a little more push. So we sent Captain Obvious to report “LIVE” from the coldest regions in the States.

All “fucks” given

At the end of the campaign, we revealed that we’d been keeping a separate jar just for “fucks”. All money collected from tweets containing the word “fuck” went into the Winter Care Jar, which was then donated to Operation Warm to provide winter coats for kids in need.

Client: Hotels.com
Creative Directors: Denise Cole + Laurent Abesdris
Producer: Kristen Neamtz
Editor + VFX: Daniel Kelly
Art Director: Veronika Radeva
Copywriter: Pip Scowcroft