BETTER BATTERY
The World’s Most
Positive Battery
To launch the world’s first carbon neutral battery brand, instead of finger-wagging our audience into doing good, we infused positivity into everything we did.
We created an infinite playful world that allowed us to transform each item and scene into something new – further honing in the future life and sustainability of our batteries.
Instead of using celebrities and influencers as our ambassadors, we “partnered” with their battery-operated devices. First collaborators were Young The Giant’s guitar pedals.
Client: Better Battery Co.
Creative Directors: Noel Haan + Ryan Spelliscy
Designer: Dameon Neath
Art Director: Veronika Radeva
Copywriter: Anita Singh
Animator: Alexey Terehoff
Animation Director: Veronika Radeva
Audio Director: Tyson Kuteyi
Photographer: Jarret Anderson
Producer: Clair Galea
