BETTER BATTERY CO.
The World’s Most
Positive Battery
To launch the world’s first carbon neutral battery brand, instead of finger-wagging our audience into doing good, we infused positivity into everything we did – from the packaging itself to all consumer-facing communications.
We created an infinite playful world that allowed us to transform each item and scene into something new – further reinforcing the future life and sustainability of our batteries.
Instead of using celebrities and influencers as our ambassadors, we “partnered” with their battery-operated devices. First collaborators were Young The Giant’s guitar pedals.
Client: Better Battery Co.
Creative Directors: Noel Haan + Ryan Spelliscy
Designer: Dameon Neath
Art Director: Veronika Radeva
Copywriter: Anita Singh
Animator: Alexey Terehoff
Animation Director: Veronika Radeva
Audio Director: Tyson Kuteyi
Photographer: Jarret Anderson
Producer: Clair Galea
