I was born and raised in Sofia by parents who grew up stripped of any tangible form of self-expression. (*coughs* communism) Those same people encouraged me to always seek personal and creative freedom no matter where I am in the world. So, after spending over a decade growing and creating in Toronto, I decided to see what life’s got in store for me in Amsterdam. 💫

I love making things that bring joy to people. I also love bringing joy to the process of making those things. I simply love the creative process. I love a juicy insight that turns into a beautiful idea, that then gets crafted with care and intention, until we all get that ooye gooey feeling on the inside. 🐣 Collaborating with other creative humans is my favourite sport. For me, good work oozes that type of irreplaceable energy you only get from good ol’ team work. 

What a time to be alive and able to create freely!!!


EXPERIENCE:
Freelance Creative / Art Director, Amsterdam, 2025–present
Senior Art Director at Sid Lee, Toronto, 2022–2025
Art Director at Mint, Toronto, 2021–2022
Art Director at Juliet, Toronto, 2018–2021
Intern / Jr. Art Director at Leo Burnett, Toronto, 2017–2018
Designer at RBC Centre for Emerging Artists & Designers, Toronto, 2016–2017
Producer & Assistant at Lisa Petrole Photography, Toronto, 2015–2016

To get in touch, email veronika.radeva94@gmail.com.
Or find me on LinkedIn + IG.